Marketing a nightclub is not always an easy task, especially since all the exciting content might be restricted to an adult audience and the video might not be limited to that audience. How then do you come up with content that walks the fine line and manages to bring customers in at the same time?
Make sure that the content has value
The content has to give the viewer some value. It cannot just be plain marketing where it goes on and on about the club and does not give the viewer any other value. The value that you offer in the video can be extensive. For instance, you could make sure that it has an entertainment value by adding a great choice of popular music.
Tell a story
Most people go directly to the alcohol, music and models with barely anything on. That might work, but it might also be repulsive and drive off a huge part of your market. Instead of just going extreme, tell the story of the club and what it has to offer. That way, you can moderate the content just enough but make it exciting without being repulsive. The story needs to appeal to the needs of the target market and offer them what they seek. Suspense is a great tool to use here as it promises satisfaction, without going into details thereby prompting curiosity to drive the audience into the club.
Keep it honest
A lie can only go so far and where a nightclub is concerned, it will only last a few nights. Do not lie to the audience as that might discredit your club and lower the value of your subsequent marketing strategies. Instead of claiming to have a popular guest DJ every night, you could promise to try bringing in a guest DJ from time to time.
Offer something that your competition does not have
This is the key to marketing and business success. When you make the video, make sure that you offer something that your competition cannot deliver. Keep in mind that you should be able to deliver whatever your promise, so do not offer something that you know you cannot deliver.
Keep it simple
You should aim for simplicity. A short and precise video that shows your club's best features is what you should aim for when producing the video. The more complicated you make the video, the greater the chances of diluting the content and making it less effective.