Modern Video Marketing
You can remember it longer if you visualize it for longer times.
It’s really considered as old age marketing strategies if we talk about old Tele-Vision and Radio marketing platforms, the world is dramatically changed too much and the era of audio and tele-vision marketing strategies is also changed. The 2015 year started rich for visual marketing strategies, if we look back five to ten years on industry, we will likely recognize 2015 year as the one which things really started to take off on the visual content front. But the year 2016 really took off the visual marketing strategy and it had even more potential to be transformational.
It’s already been predicted that by the end of 2019, almost 80% internet traffic will be to videos, and this figure is 60% greater than the figure in 2014. And the very large portion of this growing figure will probably occur in 2017. In other words, video content marketing is on rise, and visual content will play a major role in digital marketing in very near future…
Modern video marketing is a very broad term, it includes a range of media and strategies. The popular video marketing websites are ranking with more than four billion views per day. Modern video contents are so easily visualized that they are understood in a very simple way. Youtube is a third most visited site in the world besides google and faceboook and it is the second most used search engine other than google.com. The trend is increasing for visualize content.
Modern video content is trending these days, businesses with no promo or intro videos look quite boring these days. Business with catchy intro and promo videos looks interesting, and the business is boosted in no time. The Digital Marketers are now investing their energy in video marketing.
Here are some reasons why you need to use modern video marketing techniques.
- Boosts Sales and Conversions:
Videos can make you some serious money. It’s predicted that adding a product video on your landing page can increase 80% conversions. It’s quite sure that video works well in boosting your product sales, studies shows that 74% of users who watched an explainer video about a product or service subsequently bought it.
- Video ranks faster than written content:
Search engines deal great with video content. Video content ranks faster in search engines as compared to written content. If your video is well organized and unique, it will rank in search engines for longer period. The higher rank in search engines leads to high number of visitors on your website, and high number of visitors lead to greater number of sales.
- Mobile User Friendly:
According to a study, mobile video views have been increased by 400%. YouTube reported that mobile video consumption increases 100% every year. The number of smart phones are increasing day by day, so the mobile friendly video views are increasing too, video audiences keep getting bigger and bigger. According to google, smartphone users are twice as likely than Tele-Vision viewers and 1.4 times more likely as desktop viewers.
It’s always smart decision to use smart marketing video tools to advertise your business, it will really boost your business and sales. Give it a try and you will see the differences in no time.